While many email clients support web fonts, not all of them do. Let’s dig into each of these in more detail below. What are some things to consider before using web fonts?īefore we dive into how to get the right fonts to display in your email campaigns, we should consider a few things: That’s the problem we’ll address later in this article. Email developers may be asked to include a certain custom font because it is the one identified for use for headlines and copy in other digital assets.īut then … someone in the company sees an email in Outlook and wonders why you’re using Times New Roman. The most common reason for using a specific web font in email marketing is that a brand wants to use a specific font for which they are already recognized. You can use web fonts to consistently develop your own visual brand identity without having to resort to images. When you see it, it reminds you of the brand, even if it isn’t brand-name. Many famous brands use very recognizable fonts. You’ll develop a strong visual brand identity – without having to use images.Keep your reader’s attention once they open your emails with strategic use of creative fonts. With web fonts, you’ll have access to a lot more fonts which can add that extra edge to your email campaign. Web-safe fonts can be a bit limiting in terms of email design. A few reasons why you’d want to use web fonts instead of web-safe fonts are: How can web fonts improve my emails?Įven though it takes a few extra steps to use web fonts, they can improve your email campaign design. In other words, there’s a chance the web font may not display as intended due to differences in web browsers and email clients.

This means they’re not hosted on your user’s local machine, and there’s a good chance the font isn’t installed in your user’s local directory. In contrast to web-safe fonts, web fonts are pulled from a server. The only caveat is there’s a shortlist of web-safe fonts, and these fonts can be a bit boring if you’re trying to match your brand’s chosen typeface or make your email design stand out from the crowd. These fonts are considered “web-safe,” since they’re pulled from your user’s local directory, and there’s a good chance that web-safe fonts will display. What’s the difference between web fonts and web-safe fonts?Īgain, there are a number of fonts that come pre-installed on almost every device. When that happens, your funky font choice might look funky for a different reason.ĭon’t worry, we’ll explain how font stacks in HTML emails help you maintain some control over which fonts email clients display. However, as we’ll discuss below, not all web fonts are supported by different email clients or web browsers. Think of the design possibilities this opens! This gives you access to a much wider variety of fonts than the few that come pre-installed on all devices. Web fonts are fonts pulled from a server hosted by you or by a web font service, such as Google ( Google Fonts). How about some fun fonts to jazz up that email? In this article, we’ll talk about web fonts and how to use them in your HTML email designs. So you’ve written amazing copy for your next email marketing campaign.

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